New Starbucks Boss Reportedly Pulling Back on Discounted Drinks
14 OctThe article discusses how Starbucks, under new CEO Brian Niccol, is reducing the number of discounts offered to customers as part of a strategy shift towards promoting higher-end, handcrafted coffee. The company has faced challenges in maintaining customer traffic and is now focusing on advertising seasonal drinks instead of broad discount offers.
New Starbucks Boss Reportedly Pulling Back on Discounted Drinks
14 OctThe article discusses how Starbucks, under new CEO Brian Niccol, is reducing the number of discounts offered to customers as part of a strategy shift towards promoting higher-end, handcrafted coffee. The company has faced challenges in maintaining customer traffic and is now focusing on advertising seasonal drinks instead of broad discount offers.